Two Jeys & Magnum — Silver Pleasure

"Seeking the Silver Pleasure" is the second collaboration between Magnum and Two Jeys, a global campaign built around a modern-western short film and a silver necklace shaped like Magnum's new bonbon-format ice cream. We handled the VFX for the piece, working alongside BSWT to bring its more cinematic moments to screen.

The approach was hybrid. We mixed AI generation with traditional VFX techniques — compositing, matte work, frame-by-frame craft — using each one for what it does best and stitching the two languages into a single texture.

The result holds the polish of a global brand campaign while staying inside the register of a far west film — silver, desert, modern western, and indulgence as the throughline.