Maria — Social Media Idents
Maria was a Madrid-based premium CBD brand — flowers, resins, and oils treated with the same care given to wine or perfume, but with a voice that refused to take itself too seriously. We produced its online visual identity: a series of illustrations for the website and short video idents for social media, designed to hold both registers at once.
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The work stayed away from category clichés and ran on humor instead — dry, a little absurd, never stoner shorthand. Each piece, still or moving, carried the same voice across feeds, stories, product drops, and the shop itself: considered, funny, clearly the brand.
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Maria has since closed, but the work still reads as one of the cleanest expressions of what it set out to be.