KFC — La Chingona
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The brief from PS21 was straightforward: let’s relaunch La Chingona — KFC's fried chicken and Doritos quesadilla — this time as a miniature classic tex mex diorama. Toy mariachis, plastic horses, a horse-thru in place of the drive-thru, and a quesadilla so oversized it disrupted everything around it.
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We designed, built and animated the campaign hand in hand with the team at PS21, developing a range of visual styles across the campaign — from hand-painted Mexican ceramics to miniature dioramas, with their dust, glue, and saloon light. The full look was assembled through AI image and video generation, calibrating textures, scale, and the crunch of Doritos as a physical event in the frame.
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Below, a case with process images and tests tracing how we landed on the look — somewhere between cartoon, toy western, and fast-food spot.