Halloween — Let It Happen

"Let It Happen" is Halloween Perfumes' 2026 campaign: a summer of first times, a road trip to the sea and an eclipse as the image at the centre of it all, released on 12 August, the day the real one crossed Spain. Directed by Pablo Robres and produced by Polarity, the film was shot on celluloid, with the warmth and grain of a holiday you actually took.

We came in as AI studio, and the brief was simple: give the edit more to play with. Alongside the shoot we generated a library of B-roll around the film's world: the eclipse itself, which had to exist on screen before it happened in the sky, plus the inserts, cutaways and textures in between, all built to sit next to the film footage without announcing themselves, so the editor had more to reach for in the cut than the rolls alone.